Updating the USDA National Breastfeeding Campaign: Workshop Summary National Research Council

ISBN: 9781283376389

Published: February 21st 2012

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Updating the USDA National Breastfeeding Campaign: Workshop Summary  by  National Research Council

Updating the USDA National Breastfeeding Campaign: Workshop Summary by National Research Council
February 21st 2012 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | | ISBN: 9781283376389 | 9.38 Mb

Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agricultures (USDA) Food and Nutrition Services launched in 1997,MoreSupport for breastfeeding has been a priority of the WIC program since its inception in the 1970s.

The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agricultures (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future.



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